Just what is the correct exposure?

This is a vexed question that crops up frequently and can be the source of
conflicting pieces of advice from all quarters. So, just to keep the fire
burning, here is Professional Imagemaker's twopence.
The first thing that has to be said is that the correct exposure is the one
which delivers, for the photographer, the optimum balance of colour and overall
image density. This in itself can be a variable feast and an image situation may
call for an adjustment, either global or selective to achieve the photographer's
version of the most pleasing result. By this we mean that the photographer is at
liberty to take the 'optimum' exposure and then bias it, typical examples being:
• A desire to show extra detail in a wedding dress might cause you to darken the
dress – an exposure correction.
• You may prefer your Caucasian bride to look a little more tanned and so alter
the colour temperature – a colour balance correction.

Such 'local' circumstances may not be of any use to a beginner who perhaps has
been told by a mentoring panel that their exposures are off but has no clear
idea of how to get things back on track. In this situation you need to achieve
an optimum exposure before you start to make artistic adjustments. Too many
images are too far beyond redemption at the start of the process to need to
worry about subtleties of tweaking colour temperature by 100 degrees. There is a
wealth of advice out there but much of it is myth, not the least of which is
that Photoshop and RAW files can enable you to recover a situation later. Some
of the advice centres on the use of a hand-held meter rather than the camera
meter. In our experience a well-used camera meter will always outperform a badly
used hand held one and a hand spot meter provides inexperienced hands endless
ways of getting things hopelessly wrong!
The first big decision is to determine if you are going to expose for an
accurate mid-tone grey or try to push your exposure histogram as far to the
right as you dare, the so-called ETTR method (expose to the right). The latter
is billed as being better because the bit depth is higher for the brighter parts
of the image, halving with each successive stop darker. This is a popular
misconception that is only partially true. Image density is a logarithmic, not
linear, mathematical function and there are sound, science-based reasons why the
ETTR method has some flaws (see 'The ETTR Myth' http://www.rags-int-inc.com/).
The thing that everybody agrees on is that over-exposure is bad for digital
images and that beyond a certain point no amount of clever mouse clicking in
Adobe RAW will recover your detail.
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