Matt papers have been used in both art and photography for centuries
but have remained a slightly specialist product in the bulk consumer
market, probably due to rather subtle charms. The pros and cons of
matt versus gloss can be summarised as follows:
Advantages Disadvantages
An ‘art’ feel Less vibrant colour
May be signed Smaller gamut volume
No distracting reflections Lower Dmax
Often less expensive Easily marked
Despite all these disadvantages matt papers have a strong and loyal
following and the paper makers have responded by providing a massive
range of surfaces, weights, tones and qualities for us to choose
from.
While the matt paper can never match the gloss papers (and we always
include the lustres in this category) for tone depth, they retain an
artistic feel when the print is in the hand, important if the client
is able to hold the print before the purchase decision. It should
also be said that the right image can look quite stunning in spite
of any lack of statistics from under the measuring instruments!
What is the ‘right’ image? Well, for starters it should not depend
upon rich blacks that the eye can fall into, along with brilliant
whites – the type of image typified by the Ansel Adams school (or
should that be f64 school?). The Dmax of matt papers rarely gets
above 1.6 compared with 2.2 as a ballpark for lustres and 2.3 to 2.4
for the newer baryta-like papers. While this may irritate some of
the ‘zone freaks’ who seem to have an unhealthy attitude towards
Dmax (‘look at the print for goodness sake!’), the eye accommodates
a lack of final Dmax so well that it does not really matter after a
few seconds of viewing, providing there is differentiation in the
shadow areas. In the main the ‘flat’, calendared media reproduce
photographic-style detail better than the more undulating art
surfaces with their heavier textures. Many of the matt surfaces are
slightly cream (warm-toned) in base colour that can be particularly
attractive in toned landscapes or portraiture. Look on the websites
listed for papers described as 'smooth' or 'ultrasmooth'; papers
described as 'textured' are not likely to fall into the category we
are discussing. Papers carrying the moniker 'soft' are likely to be
quite absorbent and will hold detail poorly for 'photographic'
images.
Matt surfaces are easily marked and should be handled with great care. A
finishing coat of varnish or 'fixative spray’ (as the artists tend to call it)
will assist in protecting the surface with little change in the surface texture.
To service this requirement many of the paper suppliers also offer fixatives and
varnishes of various types. Putting a matt print behind glass or giving it a
gloss giclée varnish seems a waste to this writer, you might as well go right to
a gloss material or a lustre.
Mat, Matte or Matt?
We need to take the opportunity to repeat our words from some time back in
regard to the use of the word matt. Matte is traditionally reserved for ‘a waste
sulphide crust in copper smelting’ or ‘a type of mask used in cinematography to
hide parts of an image’. The Oxford Dictionary for Writers and Editors defines
matt as, “dull without lustre” and matte as a “mask used in film making”.
Longmans’ Dictionary lists both spellings as “dull without lustre”. The
Cambridge Dictionary lists matt for UK and matte for the USA, both as ‘a
non-shiny surface’. Encyclopaedia Britannica lists only a sulphide slag. Mat is
always wrong, that is what a cat sits upon, in spite of some words on the web to
the contrary. We have decided to go (as usual) with Oxford and shall henceforth
be using matt unless the makers have chosen matte as part of their product name.

Most manufacturers provide a range of surfaces and base media. The graph shows
the Innova range and the colour of the base white on the Lab scale. The arrows
indicate the tone, warm and creamier towards the top and cool and blue down to
the lower right. The further down and to the right the base colour is situated
usually means a higher level of optical brighteners. The cluster of papers above
the yellow arrow are the naturally cream papers. The coolest of the Innova range
is the Ultra Smooth Gloss. The 'effect' of the base tone is also influenced by
the choice of printer setting with, for example, the Epson ABW. A warm printing
tone on a warm paper creates a very good mimic of a traditional warm-toned
silver halide print.

The enthusiast can sometimes be a little obsessive over the Dmax they are
achieving. Generally the matt surfaces are around the 1.5 to 1.6 value and the
gloss/lustres/barytas above 2.0. ABOVE: The loss of Dmax and its effect on a
greyscale is plotted. The matt paper levels out at a little below 20% luminance
value whereas the Ultra Smooth Gloss (a baryta) keeps going all the way to about
5%. This is seen as a loss of 'depth' in a print that relies on shadow detail
for its impact. Note that the differences up the tone scale are almost
nonexistent.
The Makers
The listing shows makers, mills or suppliers who deal with all types of papers.
There are many cross-over, re-packed products, as the number of paper mills is
limited. Base paper-making and coating may be carried out at different makers or
locations. The market is in a continuous state of flux, with products being
refined, changed, introduced or dropped almost on a monthly basis – at various
times, all but a few have passed over the desk of Paper Chase. This list is not
even complete, there are more that we are aware of and probably many we are not
aware of!
Breathing Color
www.breathingcoloruk.com
Canon www.canon.co.uk
Canson International
www.cansoninfinity.com
Museo www.museofineart.com
Epson www.epson.co.uk
Fotospeed www.fotospeed.com
FujiFilm www.fujifilm.co.uk
Hewlett Packard
www.hp.com/ukstore
Hahnemühle
www.hahnemuehle.com
Harman
www.harman-inkjet.com
Ilford www.ilford.com
Innova www.innovaart.com
Kentmere www.kentmere.co.uk
Kodak www.kodak.com
Lana Edition d' Art
www.lanapapier.fr
Legion www.legionpaper.com
Lumijet
www.patersonphotographic.com
Lyson www.marrutt.com
Magiclee
www.magicleeinkjet.com
Olmec
www.innovaart.com/olmec
Paper Mill Direct
www.papermilldirect.com
Permajet www.permajet.com
Pictorico www.pictorico.com
Red River
www.redriverpaper.com
PremierArt
www.premierart.info
Somerset/Bockingford
www.inveresk.co.uk
Tecco
www.colourconfidence.com
Tetenal www.tetenal.com
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