Photography Clothing Specialists Set To Launch Ladies Wear Line

Monday, 07 June 2010

Stealth Gear, the leading providers of outdoor photography clothing and accessories, are all set to become one of the very few online retailers to offer photography clothing to a female audience.

Craig Derbyshire, managing director of Stealth Gear who specialise in providing photographers suits, photography hides and wildlife watching supplies, to the UK photography market, said, “Traditionally outdoor photography clothing was seen as a male market, especially with hunting clothing being sold into the photography market, so there are very few retailers out there who cater for the female wildlife photographer.

“There is a huge gap in the market for such products and this is why we aim to bring some balance to the industry with a brand new line.”

International photojournalist, Maria Kang, said, “If you think of outdoor photography clothing, I have always thought of it as bulky and boring. Plus, I have had this tilted image in my mind of wildlife photography being a man’s sport. This is reinforced by the media and stereotypical male-female roles.

“It is really exciting and fun to be involved in designing a new range of wildlife clothing. The range is gong to be practical, stylish and feminine, is not stale and it is not stagnant. It will be quite a dynamic line and it is great that Stealth Gear have taken the time out to invest in providing female photographers with what they want.”
Available from September onwards, the new range of women’s outdoor photography clothing and accessories will initially comprise of a ladies photography jacket and trousers all in ladies sizing.

For more information, please visit www.stealth-gear.com